Pay attention

In politics it is often said that you analyze the current campaign based on the last campaign. We look back instead of forward. 
I'm said before, anyone living in this COVID-19 world who thinks that a vaccine will bring us back to the before times is living a fantasy. As if somehow we will stop using zoom, stop living on our phones or step away from digital technology. Yes, live performances will return, in person conferences will happen again. However, the anyone in a leadership position that isn't planning, at the minimum, a digital OPTION for their program (online subscriptions, paywalls for concerts, a behind the scenes interview series on FB live etc...) is failing themselves, and their program. Every single educational experience will change, every college music program needs to react, and every summer festival has to be thinking about how young musicians ( and patrons) will consume their product. 
Sitting around and waiting for a vaccine ( or an election) is foolish. But I hope all of my competition does just that. Wait. 
:) 
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